Pet Blogger Challenge: Round Two

Edie Jarolim of Will My Dog Hate Me and Amy Burket of Go Pet Friendly are again hosting the Pet Blogger Challenge this year.

The time has arrived to show how far we have come after last year's challenge. I will not give up my blog as safe haven for the world of deadlines and numbers without a fight though. Like last year, maybe I can spin myself out of this again?

I gave it a lot of thought:













It sounds like I am cornered. It is time to come clean and give some honest answers, so here we go:

1. Provide a link to your post from last year’s Pet Blogger Challenge so we can refresh our memories.

Last year's post was Bad, bad blog, I cheated with the format. And worse, cheated even more by writing another one the next day: The Day After. I'll be a good boy this year though.

2. What do you consider the most important goals you set out in last year’s post?

I hadn't made any specific goals. On the other hand the overall goal of the blog is still the same. To provide real-life experiences living together with Hovawarts.

3. Have you made progress toward those goals, or have your goals changed over the past year?

Last year's Pet Blogger Challenge and the discussions that followed, helped in finding more focus on the mission of this blog. After all this is a blog about Hovawarts and I do tend to get carried away in other subjects as well. So I made sure to add more regularity to the Hovawart as the main subject.

During the year we took on the additional goal to help getting the Breed Specific Legislation (BSL) repealed in Denmark. Again an unrelated subject, but in the eye of so much suffering and injustice, I can't do anything else than to speak out against it. Whatever the breed, Hovawart or not. We will continue to help the Danes in getting the word out and support Danish organizations like Fair Dog in the fight against BSL. I willl take this opportunity and once more ask you shamelessly if you already signed the petition?

Change.org|Start an Online Petition »

4. Has your opinion of blogging on a schedule or as the spirit moves you changed? Which are you doing now? Do you still worry about lost traffic, momentum, etc?

I still blog as the spirits moves me. But without last year's guilt of not being on a schedule: thanks to last year's Pet Blogger Challenge I came to terms with this. I try to find a good balance between keeping my readers interested and to continue to enjoy what I do. There is nothing more rewarding than that. You will find no schedules here, although I do resist the "publish" button more. Meaning I write as the spirit moves me, but try to "publish" in what appears to be a more scheduled rhythm.

Of course I admit having to swallow an additional time when I see visits plunge after a longer period of silence, like when Viva was diagnosed with Cushings disease and during the latest busy at work episode. Nobody wants to write for an ever declining audience. On the other hand it is encouraging to see search engines continue to send queries about Hovawarts to the blog during periods of silence. I especially like the "Hovawart puppy" searches that go to our post about the Hovawart puppy mill. In the end that it is what matters, that people find the blog when looking for information about Hovawarts.

Blogger statistics, very rudimentary, tell me that I have on average 2,000 monthly readers when I don't blog, and up to 6,000 when I blog. The year before ended with only one third of those numbers, although that was also the year we started with blogging. Two months ago I installed Feedburner and Google Analitics, so I can see better where people are coming from and what they are (not) reading in the future. I am not sure what to use those numbers for, but I love to fiddle around with the techy side of the blog and procrastinate with that. I'll hope to get some clues reading the challenge posts from other bloggers to learn more about how it could help.

5. Are you generating income from your blog? Has this changed since last year?
If you are generating income, how (e.g. sponsor ads, affiliate relationships, spokesperson opportunities)?
If not currently, do you hope to in the future — and how?

We have no desire to sell anything through this blog. And that will probably not change. But we all know what they say about the offer you can't refuse. I am listening.

6. Have your likes and dislikes about blogging changed since last year?

My likes are still the same. To connect with readers and other bloggers. I am still a sucker for comments that make me see things differently or add to the story. It is that interactivity that makes blogging so much more rewarding than other forms of writing.

What stands out for me in 2011 was how other bloggers rallied behind the BSL campaign on this blog and to what lengths they went to support and help me. Not only writing about it on their own blogs, but also coming with ideas what to do and how to move this forward. I never asked, they just did it. It was inspiring and invigorating.

7. Overall, are you pleased with the progress you made in 2011?

Progress is best measured in real-life results. One of the best reinforcers was when I got some real proof visitors were actively using the blog to form their opinion on the Hovawart. One of them, Kelsey M., was so kind to get back in touch and mention the blog as an "indispensable source of real-life information". Kelsey found a responsible Hovawart breeder and is now living with "Ethana". It gives all the motivation needed to keep on blogging for another year - or more.

8. How do you see your blog changing/growing in 2012?

I would really like to do more with all the contacts established through time with other Hovawart people. It would be great to be able to write, or let them write, about their experiences with Hovawarts as well. I have a plan for this year to try getting them more involved. I have not come around it yet, because I am not looking for breed superlatives and overly optimistic views, but real-life information, and mistakes made which we can all learn from.

There is a huge wild-card though. As we are traveling more and more for our work - if you read this blog before you remember the dogs always join us on those trips - it is not unlikely we start to blog about that a lot more if it all materializes the way I expect it to. A Hovawart Pet Travel Blog, how is that for a niche? I will have a dozen readers at least. But in essence that is what it is about for us. The blog should follow us, Kenzo & Viva. Not the other way around.

It was good coming clean. Now I am off reading all about you other bloggers. I am sure you will be as inspiring to me as last year.